Got questions? You’ve found the right tank.
This page helps you navigate everything from setup and upgrades to license quirks and a few fun discoveries along the way.
We keep answers clear, quick, and just a splash playful, because data should never be dull.
If you don’t see what you need, contact us. We’re always happy to dive in and help. 🐠
Caught the basics? Make bigger waves with Enlighten Aquarium Pro.
Upgrade to Enlighten Aquarium Pro to transform dashboards into living team motivators, where progress feels visible, wins are celebrated, and everyone swims toward success together.
Your fish are waiting to level up. 🐟
Enlighten Aquarium is a Power BI Custom Visual that brings your data to life ... literally. It turns KPIs into a dynamic aquatic ecosystem where fish size, color, and speed reflect performance metrics. The result? Mundane reporting becomes a fun, visual conversation starter that keeps teams aligned and engaged.
Seamlessly. You can add it directly from the Microsoft Marketplace (formerly AppSource) to any Power BI report, just like any other custom visual. It automatically works with your existing data models with no extra configuration.
You can add it directly to Power BI from the Microsoft Marketplace (formerly AppSource). Go to marketplace.microsoft.com and search for Enlighten Aquarium. There you can try it out for free or buy licenses right away. Just like any other custom visual, Enlighten Aquarium automatically works with your existing data models with no extra configuration.
Absolutely. Enlighten Aquarium is a Microsoft-certified Power BI custom visual, which means it meets the highest standards for security and privacy. It is a client-side visual, so your data is processed within your browser and your Power BI environment. All processing stays within Power BI. Enlighten Aquarium doesn’t transmit or store your data anywhere outside Microsoft’s environment.
Paid tiers on both licensing models unlock extensive customisation including colours, themes, and fish types — this includes Marketplace Pro and all site licence plans (Team, Business, and Enterprise).
The magic of Enlighten Aquarium is that it's inherently engaging! The ludified experience (adding fun to something that's initially not) and clear visuals naturally encourage adoption.
Everyone from Data Analysts to Sales Managers, Teachers to Health & Safety Directors!
Typical users want to make dashboards fun, improve team performance, encourage compliance, or simply help people care about data again.
Show them the numbers. Teams using Engagement Visuals, like Enlighten Aquarium, often see increased participation, faster data entry, and measurable improvements in KPIs.
People will lean into the data shown in the Enlighten Aquarium instead of tuning out. If that fails ... just show them the fish. 🐟
While the Starter edition of Enlighten Aquarium is free. It doesn't provide the full experience that will really get people motivated and swimming in the same direction. Here's how to purchase an upgraded license:
Inside Power BI: click the three dots (…) → Get more visuals → Search “Enlighten Aquarium” → Add → Place the visual → Try a Pro field → Follow the Upgrade link that appears → Choose Pro Plan.
Enlighten Aquarium Pro unlocks:
Marketplace (per user): USD $3/user/month or $30/user/year.
Site Licence (unlimited users): Purchased directly at aquarium.enlightendesigns.com:
- Team — $499/year
- Business — $1,499/year
- Enterprise — $4,999/year
Yes, while the Enlighten Aquarium Starter edition is always free, you can also try the Enlighten Aquarium Pro edition free for 30 days to unlock additional features.
Yes — site licences cover unlimited users across your organisation. All three tiers (Team, Business, and Enterprise) are available for direct self-serve purchase at aquarium.enlightendesigns.com. After purchase you'll receive an unlock key by email. See activation instructions.
Yes! There are education (EDU) licenses available — perfect for classrooms, universities, and data‑literacy projects.
Yes — site licences cover unlimited users across your organisation. All three tiers (Team, Business, and Enterprise) are available for direct self-serve purchase at aquarium.enlightendesigns.com.
After purchase you'll receive an unlock key by email. See activation instructions.
For support, contact Enlighten Aquarium.
(You can also talk to one of our aquarium characters, Rory the Rescuer—well, metaphorically—he’s the spirit of our customer support team.)
This depends on your licence type:
Marketplace licence: Pro features require each viewer of a shared report to hold their own Enlighten Aquarium Pro licence.
Site licence (Team, Business, or Enterprise): All users in your organisation are covered — no per-user licence is required. If your team are still seeing the free version, check that your unlock key has been activated correctly at https://aquarium.enlightendesigns.com/activate.
In Power BI Desktop, place the Enlighten Aquarium visual on your report canvas and hook up some data. When you try to use a “Pro” field (like School, Fish Speed, or Y-Axis), a small 🐡 “Upgrade” pop‑up appears in the top‑right of the visual. Click that to start the in‑app purchase flow. (Yes, Microsoft hides it a bit. It’s tiny, we know!)
Absolutely! Depending on if you have the free Enlighten Aquarium Starter or Enlighten Aquarium Pro edition, you can adjust sizes, colors, backgrounds, and movement. You can even select fish species, such as a whale, shark, angelfish, or a butterflyfish. Data never looked this stylish.
It can display hundreds of fish comfortably but keep in mind performance depends on your dataset and browser. Fewer, more meaningful fish often tell clearer stories.
Yes. Power BI Embedded is supported on the Enterprise site licence, available at aquarium.enlightendesigns.com. If you need guidance on this use case, contact Enlighten Aquarium.
After purchasing a site licence at aquarium.enlightendesigns.com, you'll receive an unlock key by email. Visit activate instructions for step-by-step instructions on entering your key in Power BI.
You can call your fish whatever you'd like but here at Enlighten Designs, we have some aquatic ambassadors we use when we communicate with you.
Each represents a unique way of engaging with data:
Together, they make up the Enlighten Aquarium crew. Here to help you get the most out of Enlighten Aquarium and have fun doing it!
Indeed. You earn it every time your metric outswims expectations. Just remember: friendly competition only. No eating the little fish, please.
Color‑code KPIs by initiative, use movement sparingly, and give your Enlighten Aquarium tank or team a name, like: “Shark Tank Sales Swim-Off” or “Pod for the Planet.” That extra narrative spark turns reporting into ritual.
Gamification adds game mechanics like points, badges, and rewards to motivate specific behaviors. It's about external incentives to drive action.
Ludification makes the work itself inherently fun and engaging. Instead of adding rewards on top of tasks, it transforms the experience into something playful and enjoyable from within. This is the secret sauce of the Enlighten Aquarium.
The key difference: Gamification motivates through prizes. Ludification creates joy through participation.
Technically, yes. But use responsibly! Some users prefer calmer species for delicate topics, like annual reviews. 🦈
Something to make you wave your fins in the air, like you just don't care, of course! Here are some ideas:
🌊 The Classic Waves
🐚 Modern Current
🦑 Instrumental Flow (for dashboard calm)
🐬 Playful Splash Energy
🐠 Hidden Gems for True Fish Fans
Not yet, but we do have other Power BI custom visuals, like Enlighten Outerspace, that features sloths flying spaceships. So, penguins aren't out of the question.
To see other Power BI custom visuals from Enlighten Designs, go to the Microsoft Marketplace and search for Enlighten Designs ... or make it easy on yourself and click Enlighten Designs Power BI Custom Visuals.
Stay tuned for future creatures.
Enlighten Aquarium is crafted by Enlighten Designs
Enlighten Designs is an innovation studio specializing in the art of telling data-driven stories to deliver magic moments and exceptional customer value.
Questions or feedback on Enlighten Aquarium? We'd love to hear from you.
Copyright © Enlighten Designs Ltd. All rights reserved

