Pricing & plans for Enlighten Aquarium

See what each plan includes, choose the purchase path that fits your team, and keep the Microsoft Marketplace walkthrough handy when you need it.

Choose the buying path that fits your team

Whether you're evaluating Aquarium for yourself or rolling it out more broadly, the purchase path should match how your organization buys software.

Microsoft Certified Power BI Custom Visual

Choose the plan that matches how you want to roll out Aquarium

Site licenses are the clearest path for teams and organizations. Per-user licensing stays available through Microsoft Marketplace for evaluation, Azure committed spend, or tighter seat-based buying.

  • Microsoft Power BI Partner
  • Microsoft Solution Partner Digital and App Innovation Azure Specialist
  • Microsoft Solutions Partner Data and AI Azure Specialist Analytics
  • Microsoft Fabric Featured Partner

Site license pricing

One price, unlimited users. Ideal when you want easier rollout, fewer procurement hurdles, and richer storytelling features like Publish to Web.

MonthlyYearlySave up to 17%

Team

$499/yr

Save $89 vs monthly

Get Started
  • Unlimited users
  • All themes & characters
  • Custom colors
  • All data dimensions
  • Data labels, grid, banner, legend
  • Email support (24-48hr)
  • Publish to Web
  • Power BI Embedded
Recommended

Business

$1,499/yr

Save $289 vs monthly

Get Started
  • Everything in Team, plus:
  • Publish to Web
  • Priority email + phone (<4hr)

Enterprise

$4,999/yr

Save $989 vs monthly

Get Started
  • Everything in Business, plus:
  • Power BI Embedded / ISV
  • Dedicated onboarding & setup
  • Custom contract terms

Why choose a site license?

Flat pricing covers everyone in your organization - no seat counting, no license admin, and easier rollout for teams. Business and Enterprise also unlock Publish to Web for external dashboards. Talk to our team about the right fit.

Prefer to pay per user?

Per-user licensing via Microsoft Marketplace works well when you are evaluating Aquarium, need Azure committed spend, or want tighter seat control.

Starter

Free

No license required

Get on Microsoft Marketplace
  • 1 theme (Classic)
  • 3 characters
  • Limited data dimensions
  • Community support
  • Custom colors
  • Publish to Web
1-month free trial

Pro

$30/user/yr

Save $6/user vs monthly

Start Free Trial on Marketplace
  • All themes & characters
  • Custom colors
  • All data dimensions
  • Data labels, grid, banner, legend
  • Email support
  • Publish to Web

Secure checkout powered by Lemon Squeezy

Team, Business, and Enterprise site-license purchases use a secure Lemon Squeezy checkout.

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Available on Microsoft Marketplace

Use your existing Azure committed spend (MACC) and keep billing with Microsoft. It is a useful path for pilots, small teams, or organizations that already buy through Marketplace.

Which licensing model is right for you?

Purchase channel

Per User

Microsoft Marketplace

Site License

Direct from Enlighten

Azure committed spend (MACC)?

Per User

Yes

Site License

No

Users covered

Per User

Named individuals

Site License

Entire organization

Publish to Web

Per User

Not included

Site License

Business & up

PBI Embedded / ISV

Per User

Not included

Site License

Enterprise only

Billing

Per User

Azure invoice

Site License

Monthly or yearly

Free trial?

Per User

Yes (1 month)

Site License

Use per-user to trial first

Best when...

Per User

Using Azure spend, evaluating, precise user count

Site License

Unlimited users, need Publish to Web, no seat management

Recommended path

Site license for rollout. Per-user for evaluation.

If you are buying for a team, department, or organization, the site license is usually the strongest fit. If you are trialing Aquarium, using Azure committed spend, or only need a few named seats, the Marketplace route stays available.

Purchase guides

The pricing and path decision should get you oriented quickly. When you are ready to buy through Microsoft Marketplace, the reference guides below walk you through the details.

Before you begin

  • A Microsoft work or school account in the tenant where you will use the visual.
  • A payment method or invoice billing setup, if your organization has enabled it.
  • Clarity on who will own the subscription - you, IT, or procurement.

The Marketplace path works well for individual buyers, but it has more steps than a normal SaaS checkout. Use this walkthrough if you want the process mapped out before you leave the site.

1. Open Marketplace and click 'Buy now'

  • Go to the Enlighten Aquarium listing on Microsoft Marketplace. Make sure you signed in with the account for the correct tenant.
  • Click ‘Buy now’. Do not click ‘Install free’, as that installs the limited version. Pro features require selecting ‘Buy now’.

2. Confirm your billing country or region

  • Make sure the billing profile matches your country or region.
  • If it is wrong, change the billing profile or create a new one with the correct country.
  • If you cannot change it, sign out and back in with the correct tenant or account, or ask your billing admin to set up the right profile.

Tip: Local currency is supported.


3. Select a plan

  • Click Pro (the per-user Pro plan in Marketplace).
  • Click the Next button at the bottom of the page.

4. Check out

Now you are ready to check out.

  • Select either a 1-month or 1-year subscription plan.
  • Select the number of users (1-1,000,000).
  • To auto renew, keep the Auto Renew button toggled on.
  • Click the Next button.

5. Payment

  • Select a payment method or add a new card if needed.
  • Billing begins after the one-month free trial, with invoices issued within 24 hours of the trial ending (learn more about invoice timing).
  • Add a PO number (optional) under Billing Profile (add new, then enter PO).
  • Click the Place order button.

6. Complete purchase

You will see the 'Starting Your Order' page.

  • When the order has finished, you will see a 'Thank you for your purchase' page.
  • Stay on that screen until your order is placed. You'll receive a subscription in Microsoft 365 admin center.
  • Click the Assign licenses button.

7. Assign the licenses

This will take you to Microsoft Admin Center - Licenses.

  • If you're the buyer, a license is auto-assigned to you within a few minutes. You only need to refresh your Power BI report (F5 in Power BI Service; restart Power BI Desktop).
  • To assign licenses to others, in the Product Name list, click Enlighten Aquarium.

8. Verify in Power BI

  • Open a report that uses the Enlighten Aquarium Pro visual and refresh (F5).
  • If the license was just assigned, wait up to 5 minutes and refresh again.

If your organization manages billing, tenant setup, or license assignment centrally, use the dedicated IT guide. It covers the internal buying flow and helps the right admin complete the order cleanly.

  • Best for centralized billing and license management.
  • Useful when procurement needs PO handling or internal approvals.
  • Helps avoid licensing mistakes across tenants and billing profiles.
Open the IT / Procurement Guide

Trust and social proof

Buying decisions get easier when you can see the proof. Here are a few signals teams use when they are weighing Aquarium for rollout.

250,000+

downloads

22%

detractors converted to promoters

9 pt

NPS increase in a featured customer story

I came across a fish tank and instantly I thought... ok, that's not a business report. That moment of curiosity sparked a transformation that would ripple across global operations.

Customer Experience Leader

Global SaaS Provider

... we use this to display the CSAT results per team. Place it on one page that gets updated hourly, this allows the teams to easily see where they are. Feeding sharks with Satisfaction Surveys is the name of the game.

Microsoft Marketplace Review

I love fun visualizations as starting points for multi-page reports. I incorporated this into a big dashboard and everyone I show it to loves it. More fun please!

Microsoft Marketplace Review

See how one company converted 22% of detractors to promoters and achieved a 9-point NPS increase. Read the customer story.

Ready to choose a plan?

Talk to our team about site licenses, or open Microsoft Marketplace when per-user licensing fits better.

Microsoft Certified and client-side

Enlighten Aquarium is a Microsoft Certified Power BI Custom Visual, and your data stays inside your Power BI environment.

Purchase FAQ

Per User licenses are purchased through Microsoft Marketplace and billed per person - great for individuals and small teams, especially if you use Azure committed spend. Site Licenses cover unlimited users in your organization and unlock advanced features like Publish to Web. Contact our team to get started with a site license.

Absolutely. Enlighten Aquarium is a Microsoft Certified Power BI Custom Visual. It's client-side only - your data is processed within your browser and Power BI environment. It never leaves your tenant.

Yes. The simplest way to trial Aquarium is through the Pro per-user plan on Microsoft Marketplace, which includes a one-month free trial. Once you're confident it's a fit, move to a Team, Business, or Enterprise site license for broader rollout.

Per-user licenses are billed through Microsoft Marketplace and can align with your Azure billing. Site licenses are purchased directly from Enlighten and can be billed monthly or yearly, depending on the plan you choose.

See all FAQs →