Level-up team performance with the power of Enlighten Aquarium.
Fish size, speed, and species represent performance metrics in a fascinating and engaging marine world.
Are you ready to dive in?
Activate Your School of Performers
Enlighten Aquarium transforms Power BI dashboards into living ecosystems — on dashboards, websites, applications, and office screens.
Living ecosystems
Dashboards become shared aquariums on screens, sites, and apps — not static charts people scroll past.
Every fish tells a story
Bind measures to size, speed, and species so teams lean in and ask why one fish outswims another.
Impossible to ignore
Your data story stays vivid for analysts, leaders, and frontline staff who never loved spreadsheets.
Trusted by data-driven teams
Organizations using Aquarium
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Start free with Enlighten Aquarium Starter — upgrade to Pro when you're ready. Per-user licensing is available through the Microsoft Marketplace, or choose a site license (Team, Business, or Enterprise) for unlimited users.
Site License — one price, unlimited users
No per-user counting, no license administration. Choose the tier that matches how you'll use Enlighten Aquarium.
MonthlyYearlySave up to 17%
Team
$499/yr
Save $89 vs monthly
- Unlimited users
- All themes & characters
- Custom colors
- All data dimensions
- Data labels, grid, banner, legend
- Email support (24-48hr)
- Publish to Web
- Power BI Embedded
Business
$1,499/yr
Save $289 vs monthly
- Everything in Team, plus:
- Publish to Web
- Priority email + phone (<4hr)
Enterprise
$4,999/yr
Save $989 vs monthly
- Everything in Business, plus:
- Power BI Embedded / ISV
- Dedicated onboarding & setup
- Custom contract terms
Secure checkout powered by Lemon Squeezy
Direct site-license purchases are processed through an encrypted checkout.
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Why site license?
Flat annual fee covers everyone in your org — no per-user counting, no license admin. Plus: unlocks Publish to Web for external dashboards. Contact us about upgrading →
“That moment of curiosity sparked a transformation that would ripple across global operations.”
Prefer to pay per user?
Individual licenses via Microsoft Marketplace. Ideal for evaluating Aquarium or when using Azure committed spend.
Starter
Free
No license required
- 1 theme (Classic)
- 3 characters
- Limited data dimensions
- Community support
- Custom colors
- Publish to Web
Pro
$30/user/yr
Save $6/user vs monthly
- All themes & characters
- Custom colors
- All data dimensions
- Data labels, grid, banner, legend
- Email support
- Publish to Web
Available on Microsoft Marketplace
Use your existing Azure committed spend (MACC). Purchases consolidate with your Microsoft billing — no new vendor setup needed. Talk to our team →
Which licensing model is right for you?
| Feature | Per User | Site License |
|---|---|---|
| Purchase channel | Microsoft Marketplace | Direct from Enlighten |
| Azure committed spend (MACC)? | Yes | No |
| Users covered | Named individuals | Entire organization |
| Publish to Web | Not included | Business & up |
| PBI Embedded / ISV | Not included | Enterprise only |
| Billing | Azure invoice | Monthly or yearly |
| Free trial? | Yes (1 month) | Use per-user to trial first |
| Best when... | Using Azure spend, evaluating, precise user count | Unlimited users, need Publish to Web, no seat management |
Purchase channel
Per User
Microsoft Marketplace
Site License
Direct from Enlighten
Azure committed spend (MACC)?
Per User
Yes
Site License
No
Users covered
Per User
Named individuals
Site License
Entire organization
Publish to Web
Per User
Not included
Site License
Business & up
PBI Embedded / ISV
Per User
Not included
Site License
Enterprise only
Billing
Per User
Azure invoice
Site License
Monthly or yearly
Free trial?
Per User
Yes (1 month)
Site License
Use per-user to trial first
Best when...
Per User
Using Azure spend, evaluating, precise user count
Site License
Unlimited users, need Publish to Web, no seat management
See Publish to Web in action
Embed your Aquarium visual on any webpage — share dashboards externally, company-wide, or with clients.
Need to embed Aquarium in a custom application using Power BI Embedded? That's included in our Enterprise plan — get started above →
What Our Users Say
“I came across a fish tank and instantly I thought... ok, that's not a business report. That moment of curiosity sparked a transformation that would ripple across global operations.”
“... we use this to display the CSAT results per team. Place it on one page that gets updated hourly, this allows the teams to easily see where they are. Feeding sharks with Satisfaction Surveys is the name of the game.”
“I love fun visualizations as starting points for multi-page reports. I incorporated this into a big dashboard and everyone I show it to loves it. More fun please!”
See how one company converted 22% of detractors to promoters and achieved a 9-point NPS increase. Read the customer story →
Have Questions? We Have Answers.
Per User licenses are purchased through Microsoft Marketplace and billed per person - great for individuals and small teams, especially if you use Azure committed spend. Site Licenses cover unlimited users in your organization and unlock advanced features like Publish to Web. Contact our team to get started with a site license.
Absolutely. Enlighten Aquarium is a Microsoft Certified Power BI Custom Visual. It's client-side only - your data is processed within your browser and Power BI environment. It never leaves your tenant.
That's Publish to Web - available on our Business and Enterprise site license plans. It lets you embed Aquarium visuals on any public-facing webpage or shared dashboard outside your Power BI tenant.
Seamlessly. You can add it directly from the Microsoft Marketplace (formerly AppSource) to any Power BI report, just like any other custom visual. It automatically works with your existing data models with no extra configuration.
Yes! Enlighten Aquarium Pro and site license plans offer extensive customization options, from colors and themes to the types of ‘fish’ in your aquarium, allowing you to match the visual to your brand or team culture.
The magic of Enlighten Aquarium is that it’s inherently engaging! The ludified experience — think gamification, but designed to make work itself fun rather than adding game mechanics on top — and clear visuals naturally encourage adoption. Learn more about ludification vs gamification. Teams use fish to make progress visible, spark curiosity, and turn dashboard check-ins into something people actually want to do.